Spurred by a radio commercial

It strikes me as odd that "exclusive" is almost synonymous with "luxurious" in the vernacular. Even if it doesn't seem that way to you, does it make any less odd the fact that they're advertising  active exclusion of people? I get the appeal (indeed, necessity) of exclusion in certain circumstances, but it's not something we're trained to believe is socially acceptable and condoned. 

Just a passing thought is all.